Ford Holiday River Parade and River Lighting Ceremony 2023 | What’s happening in San Antonio

Ford Holiday River Parade and River Lighting Ceremony 2023

*The event has already taken place on this date: Fri, 11/24/2023
Santa and Mrs. Claus are back in 2023 with more glitter, glee, and toys to carry on this wonderful tradition of turning on the holidays! The 42nd Annual Ford Holiday River Parade is a San Antonio tradition that offers a spectacular one-hour parade along the San Antonio River Walk. This year’s theme, Holiday Stories will kick off the San Antonio tradition of ringing in the holiday season.

Please help us keep this calendar up to date! If this activity is sold out, canceled, or otherwise needs alteration, email so we can update it immediately. If you have a question about the activity itself, please contact the organization administrator listed below.

Always held the day after Thanksgiving, the parade and river lighting ceremony will feature 28 illuminated floats and over 100,000 lights (2,250 strands) illuminating the River Walk. The lights turn on from sundown to sunrise every day until the weekend following New Year’s Day.

This ticketed parade begins Friday, November 24, 2023 at 6 p.m. at the Tobin Center and arrives later in other areas (check map). It is broadcast live at 7 p.m. at the Arneson River Theatre. 


Tickets go on sale Monday, July 11, 2023. Ticket prices range from $15-$40 and are sold online. The majority of River Walk restaurants offer dinner packages.  Tickets are non-refundable/non-exchangeable. 

Several free viewing areas are offered on the parade route (bring your own chair). This space is available on a first-come, first-served basis: East side of the River Walk between Pecan Street and Richmond Ave. 

  • Children 2 years of age or older will need a ticket.
  • Strollers, ice chests, and carriers are NOT allowed on the River Walk for this event.
  • ADA tickets are available in certain areas of the parade.

*Times, dates, and prices of any activity posted to our calendars are subject to change. Please be sure to click through directly to the organization’s website to verify.


San Antonio River Walk
San Antonio River Walk
San Antonio, TX, 78205
United States


Contact name: 
Paula Schechter
Email address: 
The event has already taken place on this date: 
6:00PM-9:00 PM