September 26, 2026. Each year, the Rey Feo Scholarship Foundation puts on the annual Rey Feo Superhero River Parade, inviting young and old to meet their favorite superheroes in an evening of live entertainment, food, drinks, and, of course, a river parade! Rey Feo, translated to “Ugly King” in English, is a Fiesta-related non-profit organization that dates back to 1947. Proceeds from this event support scholarships for high school seniors to pursue college and university education, regardless of race, color, religion, or gender.
